Creating relevant video content is a tactic the majority of businesses need to promote their business on the internet because videos convey human emotion making it easy to connect with the content. With so much competition in today’s marketplace, creating more videos can make a big difference in your business’s ability to grow.
There are loads of benefits to creating videos, especially for video marketing and social media marketing campaigns. Perhaps most importantly, videos are useful for getting your project in front of potential customers as they tend to drive more engagement than text and image posts and can help build trust and credibility with viewers. Many businesses now relying on social media to reach out to customers, therefore, creating videos helps build relationships with your followers and keeps them interested in engaging with your brand’s posts.
According to BrightEgde, videos also boost your search ranking potential because Google shows a video thumbnail next to a search result for 26% of search results, hence, videos will make your business more search engine-friendly for people looking for related keywords within your industry or niche.
There are a lot of video types you can create to promote your business and deciding on the right one for your business can be a little daunting. Therefore, I have highlighted 10 different types of videos you can create for your business and their best use scenarios.
1. Explainer Videos
Explainer videos are videos that give examples of how a certain business functions. These types of videos often include guides of a process that informs your audience of prospects and helps generate conversation and interest in your product or service. These types of videos can be extremely powerful because they can help explain certain procedures to a new audience and provide examples based on which steps need to be taken for something to happen.
These video formats rank among marketing’s best tools because they invite people’s attention, provide valuable resources, and offer solutions. These videos are considered among YouTube’s most popular forms of content. It helps to remind the audience of their pain points and make them aware of the product or service that can help them with their problems.
2. Animation Videos
Good animation videos are powerful tools for getting your message across. Not only do they tell a story, but they can be very entertaining with pro-sounding music and effects. Since humans are visual thinkers, they will be more likely to watch something that appears to move and breathe.
Animated videos are increasing in popularity, especially among B2B companies. Animation gives companies a chance to tell compelling stories with a limited budget compared to the cost of typical video production.
3. Product Demos
Product demos take a deep dive into the features and benefits for those who are seriously considering purchasing the product. These videos are targeted to those who are further along the buying cycle and are seriously considering a purchase. It differs from an explainer because you’re not explaining how the product works, but rather showing off its features, perks, and benefits.
4. Company Culture Videos
Company culture videos are a great way to connect with your target audience. These videos can be used to let your customers see what your company is like. They are created to show the organization’s culture and how it impacts employees, clients, and the entire community.
These types of videos can help you achieve 2 goals: selling your brand as a whole and attracting new talent.
5. Behind-the-scenes Videos
If you’re doing something interesting like launching a new product, developing manufacturing, or distributing your product in a unique way, or showcasing the world’s most luxurious car factory, an engaging way to tell people your story is to create a BTS video.
This is especially great for artisans of all sorts. Show how you handcraft each individual product or how you source your ingredients. The more you can involve your customers in your process, the more invested they will be in your product or service.
Use Case: Humanize Your Company, Build Trust
6. Customer Testimonial Videos
Testimonial videos are powerful tools. You’re able to show what customers have experienced about your business in a natural environment – these people are with you every step of the way! It is particularly unique in that they can fill in all the gaps that the written word cannot.
Showing a customer using your product or telling a colorful story about how you’ve empowered them will excite new customers about your brand. And of course, including your loyal customers is the perfect way to show how much you appreciate them!
7. Company Vlogs
Vlogs can be an amazing tool for helping to get your business out there. Vlogging has become increasingly popular because it’s a cost-effective tactic that drives visibility and increases online engagement with customers.
Vlogging can be a little risky especially if you don’t have a quick wit and engaging personality. Here’s an article to help you develop your vlogging strategy.
8. Corporate Social Responsibility Videos
CSR videos can be amazing ways to improve your brand and your online visibility. Many businesses are hesitant about using these types of videos because they fear it might seem very triggering and may even seem out of place. But, there’s a middle ground between effective messaging and triggering content: the right type of video content that provides value for business owners.
Creating a video that showcases what you believe is right or wrong in the world, and what you are doing about it, is a good way to build the trust of those who believe in the same things.
9. FAQ Videos
This video format is intended to help simplify a topic for people and contain valuable information. They are often accompanied by graphics, audio tracks, high contrast colors, or special effects. They help people get to know a brand quickly which is great when they’re trying to build trust quickly.
FAQ videos can be formatted slightly differently than FAQ pages, but the basic concept is always the same, helping to answer questions that are asked frequently about your brand.
10. Video Tours / Walkthroughs
With video walkthroughs, you can set expectations and communicate the value of your products or services in a way that appeals to your audience. When done properly, walkthrough video can drive quality leads and sales for your business.
This is remarkably useful for architects, realtors, and other people in visual-oriented industries, as it is an effective way to present designs or a building through a virtual tour that explains every detail of the properties.